B FIRST – the most «brutal» but at the same time gentle line for men’s skin


Men, as is known, do not like everyday care procedures at home. Unlike men, women are willing to spend a lot of money and time on self-care. Holy Land was able to develop for men the line that is not felt on the skin and makes good feeling of moisture – B FIRST line.

The line has the feature that all men love – fast absorption of the agent and the absence of a feeling of «fatness» on the skin. Specially developed fragrance «Lux» is present in each product of the line.

B FIRST AFTER SHAVE BALM – a gentle emulsion to moisturize and restore the skin after shaving.

B FIRST ANTI-AGE CREAM – cream for the prevention of men’s skin aging.

B FIRST ANTI-AGE GEL SOAP is a gentle cleanser.

B FIRST ANTI-AGE EYE CREAM – cream for the delicate skin of the eyelids.

B FIRST ANTI-AGE SERUM – enriched serum for improving the quality of men’s skin.

B FIRST line can change the men’s view at the skin care. Extremely light and comfortable texture of cosmetic agents will make any man fall in love with daily skin care, which will indeed prolong its youth and softness.